By invitation · Cohort 03 opening

The operating system for site performance.

One closed loop, from inventory to attribution. Every URL, every task and every outcome — captured, graded against four pillars, and tied back to the result. Built to survive a CFO conversation.

We onboard a small number of teams each month. No spam, no pricing pitch.

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4
Layers, one loop
4
Performance pillars
30·60·90
Attribution windows
Scroll
How SPO works

Four layers, four pillars, one closed loop.

SPO is a system of record for everything that moves a site. It captures what you have, logs what you do, measures what changes, and links the work to the result — so performance stops being a story and starts being an account.

01

Baseline inventory

Every URL, keyword and benchmark, captured once and held as the truth you measure against.

02

Activity log

Every task you do, tagged to a URL and a hypothesis. Nothing happens to the site off the record.

03

Output measurement

Daily to quarterly pulses on how the site performs, across every pillar and cluster.

04

Attribution

30/60/90-day windows linking the work to the result — which task moved which number, and when.

Graded on four pillars

Technical Foundations

Crawlability, speed and structured data — the ground the rest is built on.

Topical Content

Coverage and depth across your core service clusters, mapped to demand.

Trust Signals

Reviews, accreditations and brand mentions — the proof that you're credible.

Authority Network

Referring domains and link quality — the weight the wider web gives you.

Inputs Activity Output Attribution
a loop that survives a CFO conversation
The platform

One score the whole business can read.

SPO rolls four pillars into a single, defensible performance score — then shows the working behind it. Every movement traces back to a logged task and a measured window, so the conversation moves from opinion to evidence.

  • Live pillar scoring
    Technical, content, trust and authority, weighted and benchmarked.
  • Task-to-outcome attribution
    See which piece of work moved which number, inside 30/60/90 days.
  • Boardroom-ready reporting
    One pulse, exported clean — the elder system of record, not a dashboard guess.
Northwind Group
northwind.co.uk
Q2 pulse
82SPO score
Overall performance
Strong & improving
+11 since Q1
Technical Foundations91
Topical Content78
Trust Signals84
Authority Network73
Recent activity → attribution
14 MayRebuilt /services schema markupTechnical +6
02 MayPublished 4 cluster guidesContent +9
21 AprSecured 3 trade accreditationsTrust +5
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